Evidence into insight.
Insight into action.
Performance analytics · Business intelligence · Digital services
Current role / Jun 2026 – Present
Performance Analyst
HMRC Online Trade Tariff (OTT)
Contract via Transform
Digital service measurement
Executive performance reporting
Journey & behavioural analysis
Contract extended until December 2026
Selected experience
Jun 2026 – Present
Performance Analyst
HMRC Online Trade Tariff (OTT)
Mar – May 2025
Senior Performance Analyst
HMRC
Nov 2021 – Oct 2024
Senior Data Analyst
Methods Business and Digital Technology Ltd
Jul – Nov 2021
Senior Performance Analyst
Scottish Government
Jul 2017 – Jul 2021
Data Manager
Scarborough Borough Council
1996 – 2015
Founder & Managing Director
ecoafrica.com / SA Tours & Safaris
Analytics in practice
Measure
Event tracking & data quality
Google Tag Manager · GA4
Understand
User journeys, search & funnels
Amplitude · GA4
Report
Executive dashboards & summaries
Power BI · Management reporting
Improve
Actionable insight for product teams
KPIs · Stakeholder engagement
A broader perspective
Public-sector analytics. Data management.
Business ownership. Practical software.